Privacy policy

At RuiDhaaga, we craft every piece by hand and treat your personal information with the same care. This Privacy Policy lays out how we collect, use, retain and disclose your data, in line with Indian data protection laws including the Digital Personal Data Protection Act, 2023 (DPDPA) and sector-specific e-commerce guidelines. 

Key Definitions

“Personal Data” means any information relating to an identified or identifiable individual.

“Sensitive Personal Data” covers data that requires higher protection under law.

“Data Fiduciary” refers to RuiDhaaga or any service provider processing data on our behalf.

What Data We Collect & How

Data you provide - Name, email address, mobile number, shipping/billing address, payment details.

Preferences, size measurements, style choices (optional).

Data collected automatically - Device and connection information, IP address, browser type, pages visited, referrer URL.

Cookies, tracking pixels, web beacons.

Data from third parties - Social login data, logistic partner updates, aggregated analytics.

Purpose & Legal Basis of Processing

We process your data because: Performance of contract: to process orders, handle dispatch, returns, customer service.

Consent: for marketing communications, newsletter sign-ups, preference tracking.

Legal obligation: to comply with laws, e-commerce guidelines, tax and audit.

Legitimate interests: to detect fraud, ensure security, enhance experience; balanced against your rights.

Sharing, Transfers & Service Providers

We share your data with:

  1. Payment gateways and banks (for processing payments).
  2. Courier/logistics partners (for delivery).
  3. Analytics and marketing partners (only with your consent).
  4. We may transfer your data abroad; in that event, we ensure the recipient maintains equivalent data protection standards in line with DPDPA requirements.

Retention & Deletion

We retain your personal data only as long as needed for:

  • Order fulfilment and customer support.
  • Legal and tax obligations (for example, audit records).
  • After that, we securely delete or anonymise it.

Cookies & Tracking Technologies

We use cookies to: 

  • Enable essential site functions.
  • Analyse site traffic and improve our service.
  • Personalise user experience (with opt-in).
  • You can manage cookie preferences via your browser. We provide a cookie banner at first visit requiring consent for non-essential cookies.

Your Rights as a User

You have rights including:

  • Access your personal data.
  • Correction of inaccurate or incomplete data.
  • Request deletion or anonymisation (subject to legal and contractual obligations).
  • Withdraw consent for marketing at any time.
  • Lodge a complaint with the designated Grievance Officer.
  • We will respond to your request within 30 days.

Security & Data Protection

We deploy measures including encryption, secure servers, access controls, routine audits, and training to protect your data. However, no system is infallible, so we cannot guarantee absolute security.

Children & Minors

Our service is not intended for children under 18. If you become aware a minor has shared personal data with us, please contact us so we can delete it.

Updates to this Policy

We may revise this Privacy Policy due to regulatory changes, business changes, or technology updates. The “Effective Date” above will reflect when the latest version takes effect. We will notify you of material changes.

Governing Law & Dispute Resolution

This policy is governed by the laws of India. Any dispute about data handling shall be subject to the exclusive jurisdiction of the courts in Kolkata, West Bengal.

Contact & Grievance Redressal

As required under the Consumer Protection (E-Commerce) Rules, 2020, we have appointed a grievance officer to address customer concerns.

 

RuiDhaaga

Email: hello@ruidhaaga.com

Contact: +91 82400 26992

Address: House no 66,  Ramkrishna Road, Motilal Colony, Kolkata - 700079 

Response Time: Within 48-72 business hours

A Note on Trust & Transparency

When you choose RuiDhaaga, you are not only choosing handmade luxury, you are trusting us with your personal journey. We are honoured. We promise: your data will be treated with the same respect, care and authenticity that we weave into our craft.